Alterna 10 Shampoo
The Science of TEN™
Cleansing
Alterna shampoos improve the way your hair performs. The Science of TEN™ will encourage your hair to perform at its best under any condition, so it is the right choice for any type of hair, any time of year. A perfect fusion of ten key elements to preserve your hair's future beauty, our highly concentrated, sulfate free cleanser will easily sweep away impurities leaving your hair to rediscover an amazing sensation of well-being.
The Science of TEN™, the perfect fusion of ten key elements that transform hair from ordinary to extraordinary. This sulfate free cleanser rebalances and nourishes all hair types for customized results.
- Optimal protection against color fade and color washout
- Deeply rebalances and nourishes all hair types for customized results
- Guards your hair from environmental and chemical stresses and the aging process
- Visible healthy, radiant and beautiful hair
Made in U.S.A.
Brand » Alterna:
The Science of Skincare for Hair®
Alterna creates groundbreaking formulas that set the industry standard for the finest luxury haircare products in the world. Our products utilize leading skincare technologies in combination with the very best plant and marine bioactives for maximum results. Our unique range of Anti-Aging, Balancing, Strengthening and Perfecting products helps manage the problems of pre-mature aging, environmental hazards and the stress of contemporary life.
Everything we do and every product we make reflects our unparalleled commitment to quality, innovation and excellence.
Alterna is committed to the highest standards for consumer safety and protection of the environment. We strive to use recyclable materials in our packaging and use post consumer recyclable material when applicable. Our products are never tested on animals and our respect for animal welfare is uncompromised.



