Story
My passion in life is helping people define their own personal sense of beauty- something that feels and looks beautiful to them. After 16 years in this business, one thing has remained constant – there is a unique beauty in absolutely everyone.” -Deborah Haynes, creator
And that’s how it all started.
Deborah Haynes has been on the forefront of national and international cosmetics for over 16 years. While in the industry, her experiences have included everything from sales & training to executive management, marketing & product development to merchandising & event development and execution. To say the least, a very busy and gratifying career.
With that said, she felt that the market for buying beauty items still was missing something. “I thought there should be a place that you can get professional help either from an esthetician or makeup artist, who would help you with the “right” products for you, not what they were suppose to sell because of goals or because they worked for that brand.”
Our tag line is "where vanity comes to play"
Cosmetics are sold in a world of department stores, drugstores (prestige & mass) and spas. “I wanted a boutique feel with friendly, experienced staff. A place that you can look, touch & try on products at will. And, if you need assistance, we would be there.” says Haynes. “We like to know our customers. We listen to them and bring in items of their request, create events that they are asking for, and just try to service them they way they want.”
“Our tag line is “where vanity comes to play” we try to not take it too seriously and encourage that of our customers. After all, it’s just a lipstick, and we have about 400 of them you can choose from. We know your perfect color is in there, let’s start looking!”
